Bottled Budweiser Beer

The Evolution of Beverage Distribution in Central Alabama

houseMatthew Hogan May 10, 2024

From Bama Budweiser to ATG Distribution: Our Journey

When it comes to beverage distribution in Central Alabama, ATG Distribution stands as a beacon of excellence and innovation. Our story is one of growth, adaptation, and a steadfast commitment to quality service. Let's take a look at how ATG Distribution evolved from its humble beginnings to becoming a leading distributor in the region.

The Early Days: Bama Budweiser

Our journey began in 1970 when Frank Schilleci purchased Bama Budweiser of Sylacauga and Anniston. With a vision to provide top-quality beverages and exceptional service, Frank laid the foundation for what would become a thriving business. Under his leadership, Bama Budweiser quickly gained a reputation for reliability and customer satisfaction.

A New Era: The Hogan Legacy

Fast forward to 2016, when Frank’s grandson, Matthew Hogan, acquired the company from his estate. Matthew brought with him a fresh perspective and a desire to expand the business further. Understanding the evolving market and the need to diversify, he began exploring new opportunities and partnerships.

Rebranding to ATG Distribution

In 2020, to better reflect our expanding portfolio and commitment to serving a broader range of customer needs, we rebranded as ATG Distribution. This change marked a significant milestone in our journey, symbolizing our dedication to growth, innovation, and exceptional service.

Our Commitment to Excellence

Today, ATG Distribution is a powerhouse in beverage distribution, servicing over 875 retail accounts across six counties in Central Alabama. Our success is driven by a highly coordinated team of 70 dedicated professionals who ensure seamless operations every week.

Unparalleled Customer Service

Our commitment to unbeatable customer service sets us apart. We believe in fostering strong relationships with our clients, understanding their unique needs, and delivering tailored solutions. Whether you need help with product selection or merchandising, our team is always ready to assist.

Expanding Product Variety

ATG Distribution offers a diverse range of beverages, including popular beers, premium spirits, refreshing seltzers, flavored malt beverages (FMBs), and non-alcoholic options. We continuously update our portfolio to include the latest trends and cater to every taste preference.

Advanced Logistical Support

Efficient and reliable delivery is at the heart of our operations. Our advanced logistics system ensures timely deliveries, keeping your shelves stocked and your business running smoothly. We handle the complexities of distribution so you can focus on serving your customers.

Looking Ahead

As we look to the future, ATG Distribution remains committed to innovation and excellence. We are constantly exploring new ways to enhance our services, expand our product offerings, and support our customers. Our journey is far from over, and we are excited to continue serving Central Alabama with the same passion and dedication that has defined us for over 50 years.

Conclusion

The evolution of ATG Distribution is a testament to our resilience, adaptability, and unwavering commitment to quality. From our roots as Bama Budweiser to our current status as a leading beverage distributor, we have always prioritized our customers and their needs. Join us as we continue to make strides in the beverage industry, setting new standards for service and excellence.